Resorts & Lodging Archives | Ascent360

Resorts & Lodging

Transform Data Into Dollars Through Hyper-Personalization

Webinar On-Demand Heather Knutson of Ascent360 and Mark Kelly of Maestro joined New England Inns & Resorts Association (NEIRA) to discuss how properties of all sizes are turning data into dollars through precise personalization and an automated “set it and let it” approach—and how you can too. Share: Heather Knutson, SVP Sales & Marketing at Ascent360 and Mark […]

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How To Leverage Your Data and Revolutionize the Guest Experience

Webinar On-Demand Ascent360 was joined by four marketing experts of Pacific Group Resorts Inc., Wisp, Wintergreen, Jay Peak, and Mt. Washington resorts to discuss how they leverage their guest data to create a truly unrivaled guest experience. Share: Four marketing experts from Pacific Group Resorts Inc. and sister resorts, Mt. Washington, Wisp, Wintergreen, and Jay

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CDP for Resort Marketing

GUIDE Resort marketers face unique challenges and while Customer Data Platforms can’t control the weather (yet), they do promise to solve the issue of scattered guest data. Share: Resort marketers face special challenges: their products change with each season; they sell to multiple customer segments with radically different interests; weather conditions and other external events

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Ski Resort Marketing

Wachusett Mountain Attracts Beginners and Wins Industry Accolades with Ascent360 CDP

Case Study Wachusett Mountain turns customer data into insights and impact using the Ascent360 CDP. Share: 85% conversion from 3-day lessons to 3-day passes 65% increase in 1-day to 3-day conversions NSAA Conversion Cup Winner The Challenge For ski resorts, converting beginners to life-long snow sport enthusiasts sustains their business and supports the entire industry. Wachusett Mountain

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Ski Resort Marketing

Mammoth Mountain Increases Revenue and Reduces Costs with the Ascent360 CDP

Case Study Learn How Mammoth Mountain Ski Area Optimized Its Marketing Channels to Increase Revenue and Reduce Costs. Share: 1,900% campaign ROI 400% ROI on each redeemed gift card Exceeded web revenue goals by an average of 150% The Challenge Mammoth Mountain is California’s highest four-season resort and playground. With 300 days of sunshine annually, the mountain

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