There is no question that retail environments have changed, especially recently, and the bike industry is no exception. As a bike retailer, how do you keep up with the times and feel confident that you have a strategy which retains existing customers and easily converts new ones? How do you continue to grow your business as the industry adapts to new changes?

The traditional “batch and blast” marketing approach simply doesn’t work anymore. Consumers are flooded with heaping handfuls of marketing messages every day that they don’t care about, so the most important component of your outreach is being able to stand out above the noise.

The secret ingredient is data-driven marketing, which allows you to determine exactly who your customers are and engage with each one in a more meaningful way.

You already have the customer data you need to upgrade your marketing, yet understanding exactly how to use it in a timely and cost-efficient manner can seem like a big undertaking.

The good news is it’s actually quite simple — as simple as changing the gears on a bike.