Why These Holidays Work for Hotels
Travel as a Gift: Consumers are buying more experiences over “things.” Gifting a resort stay or getaway has become increasingly popular.
- High Intent to Buy: Shoppers are primed to spend during this window. For Travel Tuesday especially, audiences are actively seeking travel-specific deals.
- Momentum Across Multiple Days: Black Friday kicks off the frenzy, Cyber Monday extends it, and Travel Tuesday caps it off with a focus on getaways.
- Direct Booking Advantage: OTAs will promote their own discounts, but hotels offering unique, direct-only packages can reduce commissions and build stronger guest loyalty.
According to Deloitte’s 2024 Holiday Retail Survey, spending on experiences is projected to rise 16% year-over-year, overtaking more traditional gift categories.
Strategies to Maximize the Season
1. Create Time-Sensitive Offers
2. Build on the Momentum
3. Bundle Experiences
4. Promote Gift Vouchers
5. Segment and Personalize
6. Drive Urgency Across Channels
Campaign Ideas That Work
“Stay Longer, Save More”– Tiered discounts encourage guests to extend their stay, boosting occupancy and ancillary revenue. For example, offer 15% off two nights and 25% off three or more nights. This not only fills rooms but also increases on-property spend in restaurants, spas, and activities.
“Flash Sales”– Limited-time, 24- or 48-hour sales create urgency and excitement. These work especially well when paired with countdown timers on your booking engine or promoted via email and social media ads.
“Book Now, Travel Later”– Flexible packages that can be redeemed over the next 6–12 months give hesitant travelers confidence to commit. This is ideal for capturing revenue now while giving guests plenty of options later.
“Free Nights”– Offers like “Book three nights, get the fourth free” highlight tangible value and are easy for guests to understand. These promotions often encourage longer stays and stronger guest relationships.
“Exclusive Member Access”– Rewarding loyalty members or email subscribers with early access to deals makes them feel valued while strengthening your direct relationship with them.
The Bottom Line
And with the Ascent360 Customer Data Platform (CDP), hotels and resorts can turn these key opportunities into long-term growth. Through enriched guest data, precise audience segments, and automated multi-channel campaigns, Ascent360 makes it simple to capture more direct bookings and keep guests coming back. This holiday season and beyond, discover how to do more with less (for less). Schedule a demo & start driving immediate wins during BFCM and Travel Tuesday while setting the stage for sustainable future growth.