ASCENT360, BLOG, HOSPITALITY MARKETING
Build Lasting Guest Retention Through Smarter Segmentation
Anyone who's worked in resort marketing understands what makes this industry uniquely exciting: no two guests are alike.
ASCENT360, BLOG, HOSPITALITY MARKETING
How to Turn Guest Feedback Into Your Most Powerful Marketing Asset
Most hotels send a post-stay survey. Very few actually do anything with the data.
ASCENT360, BLOG, HOSPITALITY MARKETING
From Conversations to Conversions: Turn Call Center Data into Precise, Automated Marketing
Most hoteliers, especially those managing a property or portfolio with a dedicated reservations call center, already recognize the value of...
ASCENT360, BLOG, HOSPITALITY MARKETING
How To Navigate Budget Season with Data-Driven Precision
Budget season is here and this year, hospitality leaders are facing familiar challenges: rising costs, shifting guest expectations, and an...
ASCENT360, BLOG, HOSPITALITY MARKETING
Choosing the Right PMS + CDP to Power More Precise Marketing
Running a hotel means managing dozens of moving parts every day—from reservations and housekeeping to rates and guest communications. At...
ASCENT360, BLOG, HOSPITALITY MARKETING
Turn OTA Bookers into Guests Who Book Direct
It’s no secret that Online Travel Agencies (OTAs) play a major role in hotel bookings—but they don’t come without their...
ASCENT360, BLOG, SMS MARKETING
How Hoteliers Can Keep SMS Campaigns Compliant (and Keep Guests Happy)
Texting is one of the fastest ways to connect with your guests—whether you're confirming a reservation, sharing an exclusive spa...
ASCENT360, BLOG, HOSPITALITY MARKETING
Smart Data Means Smarter Marketing For Hoteliers
As a hotelier, you're not just selling a room—you're offering a complete experience. But to deliver a great guest experience...