Mike’s Bikes increases customer loyalty with Ascent360 and Lightspeed | Ascent360
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Case Study

Mike’s Bikes increases customer loyalty with Ascent360 and Lightspeed

Mike’s Bikes, North America’s leading bike retailer, used Lightspeed POS and Ascent360 to connect with the new customers flocking to bike shops. Thanks to seamless integration, Mike’s Bikes could deliver proven, automated marketing campaigns directly from their POS system. In an industry moving at this speed, retailers need to adopt the technology to keep up.

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Lightspeed Retail Integrations

Return-traffic campaign drives over $100K in revenue and 2x conversion rate

40-60% email open rates for post-purchase campaigns

Loyalty reward programs boost profits 25 – 125%

Going from batch and-blast to set-it and forget-it

Mike’s Bikes needed a personalized approach to draw high-value customers back to their local shop. With a large online store and 12 brick-and-mortar locations, they had no easy way to segment their huge customer base so everyone received the same impersonal “batch and blast” email. By creating rich customer profiles, the Ascent360 Customer Data Platform (CDP) allows Mike’s Bikes to “set it and forget it”, directly from their Lightspeed POS.

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Bringing high-value customers back

In a successful return-traffic campaign, Mike’s Bikes sends automated emails 90 and 120 days after a purchase to customers who haven’t returned. These are personalized with dynamic email content updated to match the customer’s local store. Proving that repeat buyers are the most valuable customers, this campaign has driven over $100K in revenue and doubled their typical conversion rate.
Lightspeed POS Integration

Building customer loyalty boosts profits

Through smart segmentation and one synchronized platform, Mike’s Bikes creates targeted marketing campaigns that builds customer loyalty, increases cross-selling and upselling opportunities and brings customers back to their local shop with a loyalty program which can boost profits from 25-125%.

Increasing open rates with post-purchase campaigns

This dynamic, 24-month post-purchase campaign thanks customers for their bike purchase and automatically adjusts offers to encourage trade-ins and new recommendations. As an industry standard, the open rate for personalized emails falls between 40-60%—a huge increase from the 13-14% average for generic emails.
“Ascent360 is an important partner for Mike’s Bikes. Their staff, software and strategic thinking help us better know and communicate with our customers.”
Eric Lucan
CMO, Mike's Bikes

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