Smartwool® Covers Cost of Ascent360 Customer Data Platform with a Single Campaign | Ascent360
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Case Study

Smartwool® Covers Cost of Ascent360 Customer Data Platform with a Single Campaign

After centralizing the company’s data, the Ascent360 Client Success team and Smartwool® developed an automated re-engagement campaign that more than covered the annual cost of the CDP.
Download Case Study
Data Driven Marketing
website traffic in a 7-day period
0 x
low Value customers clicked through
0 x more
high Value purchases
0 x more

The Challenge

Smartwool® provides merino wool apparel and socks. The Company is one of VF Corporation’s outdoor brands, global leader in lifestyle apparel, footwear and accessories.

Smartwool® wanted to consolidate data from multiple touchpoints, so it could deliver more specific and authentic communications to their prospects and customers.

Smartwool Logo

The Ascent360 Solution

After centralizing the company’s data, the Ascent360 Client Success team and Smartwool® developed a re-engagement campaign. First, targets were divided into High Value (made a purchase within the last 6 months) and Low Value segments (non-purchasers). Second, High and Low Value segments were sub-divided and sent two different offers to A/B test, making 4 sub-segments total. Additionally, a test-and-roll subject line experiment was conducted to maximize results. Then, the Ascent360 platform automated sending out the appropriate campaign to the audiences. Results and return were calculated within the Ascent360 CDP and this single campaign more than covered the annual cost of the platform.
"Ascent360 has made it possible for SmartWool to get a complete view of our customer, no matter what the touchpoint."
Sarah Seifert
Director of eCommerce

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Hello Valued Clients,

Ascent360 is experiencing an outage with one of our partners resulting in some instances of our CDP Platform being unavailable. Our partner is aware of the issue and working on a resolution as soon as possible. We do not currently have an ETA for when this issue will be resolved, but we are working with all urgency on a resolution. We will notify you once this issue is resolved.

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