Making The Right Data Driven Decisions for Your Business

Hospitality

Unify & merge guest data from multiple systems and drive more direct bookings & guest loyalty.

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Unify & merge guest data from multiple systems and drive more season pass & lift ticket sales.

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Unify & merge customer data from multiple systems and drive more in-store and online purchases.

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Podcast

Making The Right Data Driven Decisions for Your Business

Scott Buelter, CEO and President of Ascent360, joins Kristen Carpenter on Channel Mastery Episode 191.

The current economic climate is uncertain and at times confusing for consumers. This can make for challenging times for outdoor brands and specialty retailers.  Scott Buelter joins Kristen Carpenter of Verde Brand Communications for another episode of Channel Mastery to talk about how brands can navigate the current economy.

To kick things off, Scott and Kristen talk about inflation and the importance of knowing how it will affect your customers. Then, he offers his expert recommendations on how leaders can end the year on a high note and strengthen the path forward. Finally, he leaves you with his best piece of advice — take your data seriously and use that data to make the best business decisions for your outdoor brand or specialty retail store.

  Listen on Apple Podcasts

"With the Ascent360 CDP, we learned that our best customers (those with a 555 RFM score) generated far more revenue with a much higher return."
Molly Holmes
Direct Marketing Manager

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