Bicycle Retail Radio – Email Is Not Dead
Podcast Bicycle Retail Radio – Email Is Not Dead On this special episode of Bicycle Retail Radio, President of the NBDA, Heather Mason, breaks down
The current economic climate is uncertain and at times confusing for consumers. This can make for challenging times for outdoor brands and specialty retailers. Scott Buelter joins Kristen Carpenter of Verde Brand Communications for another episode of Channel Mastery to talk about how brands can navigate the current economy.
To kick things off, Scott and Kristen talk about inflation and the importance of knowing how it will affect your customers. Then, he offers his expert recommendations on how leaders can end the year on a high note and strengthen the path forward. Finally, he leaves you with his best piece of advice — take your data seriously and use that data to make the best business decisions for your outdoor brand or specialty retail store.
