Hospitality News & Noteworthy October 2026

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Get Campaign Results in Real Time

Many hotel teams have to make marketing decisions based on last week’s data because their current CRM can’t keep up. That makes it difficult to know what is and isn’t working. Real-time reporting in the Ascent360 CDP changes this, giving hoteliers a live view into campaign performance the moment results land.

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[Webinar] How to Capitalize on Early Season Success

For ski resorts, a strong start to the season can set the stage for the rest of the winter. Join Guest Research Inc., Ascent360, and Crystal Mountain on Wednesday, November 11 at 10 AM MT for a peek behind the curtain at how early-season data and NPS scores shape the whole season, and how Crystal Mountain turns every survey response into an opportunity to drive revenue across the resort, no matter the weather.

Register Today

Partner Spotlight: Start Unlocking Hidden Revenue  

olive is the intelligent commerce platform for independent hotels. olive delivers a booking experience designed to convert, with embedded commerce that lets you sell add-ons, experiences, and merchandise alongside the room. Real-time booking data powers smarter merchandising and actionable insights, while built-in AI visibility keeps your rooms, rates, and availability continuously synced in a format LLMs can read. The result is higher conversion, more revenue per guest, and less reliance on OTAs.  

Book a Demo with Olive

Ascent360 + Oracle: Unified PMS Data for More Direct Bookings

Built for hospitality, Ascent360 serves as the activation layer between Oracle and the rest of your tech stack. It unifies PMS data with spa visits, bookings, tee times, dining reservations, and more, turning that data into a single golden guest record, surfacing high-value segments, and automating personalized marketing that drives direct bookings.

Explore the Integration

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