Hospitality Marketing

Digital marketing isn’t slowing down anytime soon — in fact, it’s only revving up — so it’s important for hospitality marketers to stay on top of the latest trends to keep bringing back guests, drive more direct bookings, and increase revenue. We’ve had our eye on some of the leading trends predicted for 2024 and they will be crucial in streamlining your marketing tactics and improving your guests’ overall experience.

Ascent360 recently sat down with award-winning boutique property, Mirror Lake Inn, to discuss the impact of data driven relationship marketing for hotels and resorts and how it can drive return visits and improve the guest experience. In this recap, we will show you how to upgrade your marketing from standard to deluxe by using the data you already have to uniquely customize communications with your guests.

There is so much opportunity for hotels and resorts to create a more personalized and impactful experience for their guests, and sophisticated automation in marketing is one of the best ways to do so. Hotels and resorts are pulling in endless amounts of data from all aspects of operations, including sales and marketing, activities and rentals, dining, lodging, and so much more. However, those data points are often coming in through multiple systems which create data silos throughout the organization.