Ascent360 + NAVIS
Unified Call Center Data for More Direct Bookings
The Ascent360 + NAVIS integration delivers a single, unified view of your call center data, empowering you to personalize marketing, increase engagement, and boost revenue.
Partnership Overview
Ascent360’s Customer Data Platform ingests call center and reservation data from Navis (now Reservation Sales), so hotels and resorts can unify that data alongside their other guest data and use it for segmentation and campaign automation. This helps drive direct bookings and revenue across targeted email, SMS, paid ads, and direct mail.
About NAVIS
Navis is a call center and reservation sales system originally built as an independent platform; the product is now sold as Reservation Sales. Ascent360’s integration is scoped specifically to the call center and reservation data this system captures:
- Inbound call tracking — call volume, recordings, and agent handling
- Lead and guest profile data captured from reservation inquiries
- Call outcome and booking data — converted vs. unconverted calls

