Ascent360 + TRAVEL OUTLOOK
Unified Call Center Data for More Direct Bookings
The Ascent360 + Travel Outlook integration delivers a single, unified view of your call center data, empowering you to personalize marketing, increase engagement, and boost revenue.
Partnership Overview
Ascent360’s Customer Data Platform ingests call center and reservation data from Travel Outlook, so hotels and resorts can unify that data alongside their other guest data and use it for segmentation and campaign automation. This helps drive direct bookings and revenue across targeted email, SMS, paid ads, and direct mail.
About Travel Outlook
Travel Outlook is an outsourced hotel call center and central reservations office (CRO) used by hotels and resorts as a primary reservations team or overflow/after-hours support. Its services include:
- Dedicated or overflow reservation agents answering front desk, reservations, restaurant, spa, golf, and group calls
- Annette, an AI-powered virtual hotel voice agent that handles guest calls
- Call recording and transcription with keyword search across every call
- A proprietary, KTN-certified sales process for reservation agents
- AI call scoring across agents and properties to track performance
- Lead and guest data captured from every reservation call

