Hospitality News & Noteworthy February 2026

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On-Demand Webinar: Curating Unforgettable Guest Experiences

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Industry-leading experts from Mountain Capital Partners (MCP) and accesso joined Ascent360 for a fireside chat that went beyond the basics to explore:
What actually drives repeat visits & guest loyalty

  • What actually drives repeat visits & guest loyalty
  • How leading resorts turn data into meaningful guest experiences
  • Real examples of what’s working in hospitality marketing

Watch On-Demand

Podcast: Why Hotels That Embrace CDPs & AI Will Dominate Their Market

What if your hotel could know exactly what your guests want before they even check in and deliver it automatically? Scott Buelter, CEO of Ascent360 joins Steve Carran and David Millili on The Modern Hotelier podcast to dive into the transformative power of AI, data, and personalization in the hospitality industry.

Listen Now

Getting Started with SMS Marketing: A Practical Guide for Hoteliers

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Today’s guests have come to expect relevant and personalized communication from the brands they interact with. SMS marketing meets guests where they are most active – on their phones – making it one of the most direct and effective ways to deliver timely information, promote offers, and enhance the overall guest experience.

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Integration Spotlight: Stayntouch

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Your guest data is only powerful if you can use it. Built for hospitality, Ascent360’s AI-First Customer Data Platform serves as the activation layer between Stayntouch and the rest of your tech stack – unifying every guest profile into a single 360° view, uncovering high-value segments, and automating personalized, multi-channel marketing that drives direct bookings and repeat stays.

Explore The Integration

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