Hospitality News & Noteworthy June 2026

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Linchris Hotels Doubles Direct Booking Revenue with Ascent360

Known for their commitment to genuine, relationship-driven hospitality, Linchris has built a portfolio of properties that prioritize the guest experience above all else. As their marketing scaled with their growing portfolio, so did the need for a smarter, more connected way to reach guests, and drive direct bookings. Discover how Linchris was able to double their direct booking revenue in their first year with Ascent360 – the AI-First Customer Data Platform built for hospitality. 

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Podcast: How a CDP Helps Hotels Drive Direct Revenue

Heather Knutson, SVP of Sales & Marketing at Ascent360 joins Steve Carran and David Millili on The Modern Hotelier to share the key differences between a CRM and a Customer Data Platform and how a CDP helps hotels drive direct revenue and build lasting guest retention.

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Build Lasting Guest Retention Through Smarter Segmentation

Not long ago, batch-and-blast email campaigns were considered best practice. Segmentation was basic: who opened, who clicked, who didn’t. It got the job done, but as guest expectations evolved, the limitations became increasingly clear. Discover how to build lasting guest retention through smarter segmentation.

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HITEC 2026 In Review!

We had an incredible time at HITEC in San Antonio last week. It was an energizing few days packed with insightful conversations, emerging industry trends, and plenty of southern charm. Special thanks to everyone who stopped by our booth and joined our session with Fullsteam Hospitality and Maestro! Want to continue the conversation? Schedule a time to chat with us here. Next up: Hotel Data Conference!

Integration Spotlight: Tripleseat

Your guest data is only powerful if you can use it. Built for hospitality, Ascent360’s AI-First Customer Data Platform serves as the activation layer between Tripleseat and the rest of your tech stack – unifying every guest profile into a single 360° view, uncovering high-value segments, and automating personalized, multi-channel marketing that drives direct bookings and repeat stays.

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