Travel + Hospitality

Ascent360 sat down for an info-packed discussion with leading resort, Mt. Hood Meadows, covering the revenue boosting benefits resort and hospitality marketers can experience from targeted segmentation of their guest data. Product experts Scott Buelter and Richelle Miller dive into how Mt. Hood Meadows has taken their marketing to new heights using the identity, behavior, and location of their guests to communicate with them when it matters most.

Hospitality marketing teams come across many roadblocks in data management and keeping guest data up-to-date, clean, and accurate — particularly because hotels and resorts have to manage a wide variety of systems. Plus, guest data is constantly being brought in from multiple different touchpoints. Without the right technology, manually ensuring the accuracy of your guest database wastes time and resources that can (and should) be devoted elsewhere.