Bicycle Retail Radio - Email Is Not Dead

Discover how email has evolved over the years and how, when done correctly, it can lead to a whole new level of impact for your business. The key to successful email marketing is to create automated, highly targeted, behavioral emails that lead to higher open and engagement rates. For instance, bike retailers can now automate post-purchase campaigns to upsell their customers following their recent purchase. By using your consolidated customer data from your POS and eCommerce systems, you can communicate with your customers on a more meaningful level—one that’s been proven to increase ROI, customer loyalty and of course, sales! Listen now to discover why email marketing isn’t going anywhere, anytime soon!

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