While much of the marketing focus as of late has been on digital methods such as email marketing and social media, direct mail marketing still holds a lot of power in gaining and retaining guests, especially in the hospitality and resort industries.
Direct Mail Marketing in the Digital Age: Why (& How) It Works Read More »
Digital marketing isn’t slowing down anytime soon — in fact, it’s only revving up — so it’s important for hospitality marketers to stay on top of the latest trends to keep bringing back guests, drive more direct bookings, and increase revenue. We’ve had our eye on some of the leading trends predicted for 2024 and they will be crucial in streamlining your marketing tactics and improving your guests’ overall experience.
Top Hospitality Marketing Trends for 2024 Read More »
Ascent360 sat down for an info-packed discussion with leading resort, Mt. Hood Meadows, covering the revenue boosting benefits resort and hospitality marketers can experience from targeted segmentation of their guest data. Product experts Scott Buelter and Richelle Miller dive into how Mt. Hood Meadows has taken their marketing to new heights using the identity, behavior, and location of their guests to communicate with them when it matters most.
How To Take Your Marketing to New Heights with Targeted Segmentation Read More »
Ascent360 recently sat down with award-winning boutique property, Mirror Lake Inn, to discuss the impact of data driven relationship marketing for hotels and resorts and how it can drive return visits and improve the guest experience. In this recap, we will show you how to upgrade your marketing from standard to deluxe by using the data you already have to uniquely customize communications with your guests.
How To Upgrade Your Resort Marketing from Standard to Deluxe Read More »
There is so much opportunity for hotels and resorts to create a more personalized and impactful experience for their guests, and sophisticated automation in marketing is one of the best ways to do so. Hotels and resorts are pulling in endless amounts of data from all aspects of operations, including sales and marketing, activities and rentals, dining, lodging, and so much more. However, those data points are often coming in through multiple systems which create data silos throughout the organization.
3 Ways Hotels + Resorts Can Use Automation to Enrich the Guest Experience Read More »
At Ascent360, our vision is to bring affordable, human-centric data driven marketing to retailers, resorts, and brands of all sizes. Our platform helps you understand your customer base, grow your business, and create authentic lifelong relationships. It’s important to have an all-in-one marketing tool that allows you to easily manage (and cleanse) your customer data, build segments, and create personalized automations. Without those features, you lose the ability to truly meet your customers where they are and make a long-lasting, meaningful impression. Below, we’ve assembled a detailed comparison between Ascent360 and the \”other guys\” to help you make an informed decision based on your company’s needs.
Ascent360 vs. Other Marketing Automation Platforms Read More »
Hospitality marketing teams come across many roadblocks in data management and keeping guest data up-to-date, clean, and accurate — particularly because hotels and resorts have to manage a wide variety of systems. Plus, guest data is constantly being brought in from multiple different touchpoints. Without the right technology, manually ensuring the accuracy of your guest database wastes time and resources that can (and should) be devoted elsewhere.
Hospitality Data Management Problems? Meet Your Solution Read More »
As part of your email marketing strategy, it’s important to understand email permission and SPAM Law Authority, which comes from leveraging all available data to determine whether an individual in your database is contactable or not. This ensures that you are properly following the rules and regulations of email permission, which includes the various permutations of CASL, GDPR, and CAN-SPAM.
Understanding (and Complying with) SPAM Law Authority Read More »
Hotels and resorts cater to a diverse range of guests (vacationers, business travelers, families, etc.) with a diverse range of interests (spa goers, golfers, foodies, etc.); if your data is scattered across multiple systems, it can be nearly impossible to engage with them in a meaningful way.
How a CDP Can Drive Revenue for Hotels and Resorts Read More »
CEO & President of Ascent360, Scott Buelter, recently sat down with Heather Mason, President of the National Bicycle Dealer’s Association to discuss the importance of relationship marketing and enriched, reliable customer data for bicycle & specialty retailers. This conversation is crucial right now — inventory has started to regulate again and ridership numbers are up, but people aren’t coming into the store as often. We examined how we can look to the services bike retailers provide to increase gross margins and help retailers stay in touch with their customers.
Helping Bicycle Retailers Grow Their Business Read More »