It may not be considered the “holiday season” just yet, but marketers should be taking advantage of holidays year-round as an impactful way to increase sales and bring back more customers! For example, most American consumers will be celebrating the Fourth of July, while your Canadian customers are celebrating Canada Day on July 1st—this is the perfect time to send out timely, targeted campaigns.
Holiday Marketing Best Practices Read More »
Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For instance, say you are a coffee shop that offers a free coffee or pastry to your customers on their 10th visit or perhaps you offer a point system that comes with a reward after they reach a certain amount. Businesses like coffee shops or ice cream parlors find success with this tactic as it encourages repeat purchases and keeps their customers happy (who doesn’t love a free treat?).
Loyalty Program vs Loyalty Marketing: Which One is Right for You? Read More »
Email marketing has shifted significantly in the last decade and many traditional methods simply don’t have the effect they used to — in fact, some of them don’t work at all. The concept of email marketing, however, remains as impactful as ever using the right techniques. According to HubSpot, customer segmentation is the topmost effective strategy for email marketing campaigns (78%), and these are the four reasons why.
4 Reasons Segmentation is Critical to Your Email Marketing Strategy Read More »
There are a lot of ways to communicate with your customers, but the key element is communicating with them in the right way. Mass marketing will reach your database, but it’s not likely to engage them or convince them to make a purchase. Instead, if you have data that tells you something about your customers (e.g., female, 55 years old, who just purchased a road bike), you can use it to market in a much more familiar and friendly way.
How To Drive More Meaningful In-Store & Online Traffic Read More »
Email marketing continues to be one of the most cost-effective ways to reach your audience, increase engagement, and secure more purchases. In fact, in 2022, 59% of survey respondents say that marketing emails influenced their purchases and 50% of people buy from marketing emails at least once a month.
5 Lesser-Known Secrets to Successful Email Marketing Read More »
Recently, Scott Buelter, CEO of Ascent360, sat down with Lee Miller of FISH307 to discuss the specialty retail industry and how data driven marketing automation has created new paths of growth for their company. They have also found that upgrading to a next level tool that seamlessly integrates with their existing systems makes all the difference in creating a unique customer experience and driving more sales.
How Specialty Retailers Can Reel In More Customers Read More »
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are terms that are used frequently among marketers, and while they have similarities, they each serve diverse purposes.
CRM or CDP? Which One Does Your Business Need Read More »
Ski and four-season resorts have a distinctive set of systems and databases, transactions, and varying guest behavior to consider, meaning that resort marketers must tailor their campaigns to address very specific needs. Historically, resort data tends to be scattered and difficult to glean insights from considering the wide range of data being collected, whether that’s from pass purchases, lodging, dining, gear rentals, lessons, and so on.
Top 3 Campaigns All Resorts Should Be Using Year-Round Read More »
Creating a prospect conversion journey can be quite simple, but only if you’re using the right marketing tool. Most email service providers like MailChimp and Constant Contact don’t put an emphasis on data and therefore limit what you can do with it. While other tools allow you to add a single subscriber to an audience, they don’t provide any additional information about who your customers or prospects are. As a result, you end up sending blanketed emails or newsletters without understanding where they are in the conversion journey. Are they a first-time shopper or a returning VIP customer? Knowing and using these data points can be (and often times are) the difference between a sale lost and a sale made.
Retailer Roadmap: Turn More Prospects into Customers Read More »
For specialty retailers, getting current and known customers back in the door is seven times less expensive than trying to find and convert someone who has never heard of you. But how do you speak directly to someone you know — it might be a customer who has made a purchase or a prospect who has signed up on your website to hear more — at the right time, through the right channel, and with the right offer? That is where data driven marketing (or “smart marketing”) comes into play. It’s all about taking advantage of a direct-to-consumer approach, which is fundamentally different than mass marketing.
Behind the Scenes of “Smart Marketing” Read More »