Author name: lhansen@ascent360.com

3 Ways Hotels + Resorts Can Use Automation to Enrich the Guest Experience

3 Ways Hotels + Resorts Can Use Automation to Enrich the Guest Experience

Ascent360, Blog, Hospitality Marketing /

There is so much opportunity for hotels and resorts to create a more personalized and impactful experience for their guests, and sophisticated automation in marketing is one of the best ways to do so. Hotels and resorts are pulling in endless amounts of data from all aspects of operations, including sales and marketing, activities and rentals, dining, lodging, and so much more. However, those data points are often coming in through multiple systems which create data silos throughout the organization.

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Ascent360 vs. Other Marketing Automation Platforms

Ascent360 vs. Other Marketing Automation Platforms

Ascent360, Blog, Marketing /

At Ascent360, our vision is to bring affordable, human-centric data driven marketing to retailers, resorts, and brands of all sizes. Our platform helps you understand your customer base, grow your business, and create authentic lifelong relationships. It’s important to have an all-in-one marketing tool that allows you to easily manage (and cleanse) your customer data, build segments, and create personalized automations. Without those features, you lose the ability to truly meet your customers where they are and make a long-lasting, meaningful impression. Below, we’ve assembled a detailed comparison between Ascent360 and the \”other guys\” to help you make an informed decision based on  your company’s needs.

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Hospitality Data Management Problems? Meet Your Solution

Hospitality Data Management Problems? Meet Your Solution

Ascent360, Blog, Travel + Hospitality /

Hospitality marketing teams come across many roadblocks in data management and keeping guest data up-to-date, clean, and accurate — particularly because hotels and resorts have to manage a wide variety of systems. Plus, guest data is constantly being brought in from multiple different touchpoints. Without the right technology, manually ensuring the accuracy of your guest database wastes time and resources that can (and should) be devoted elsewhere.

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Understanding (and Complying with) SPAM Law Authority

Understanding (and Complying with) SPAM Law Authority

Ascent360, Blog, Email Marketing /

As part of your email marketing strategy, it’s important to understand email permission and SPAM Law Authority, which comes from leveraging all available data to determine whether an individual in your database is contactable or not. This ensures that you are properly following the rules and regulations of email permission, which includes the various permutations of CASL, GDPR, and CAN-SPAM.

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Helping Bicycle Retailers Grow Their Business

Helping Bicycle Retailers Grow Their Business

Ascent360, Blog, Retailer Marketing /

CEO & President of Ascent360, Scott Buelter, recently sat down with Heather Mason, President of the National Bicycle Dealer’s Association to discuss the importance of relationship marketing and enriched, reliable customer data for bicycle & specialty retailers. This conversation is crucial right now — inventory has started to regulate again and ridership numbers are up, but people aren’t coming into the store as often. We examined how we can look to the services bike retailers provide to increase gross margins and help retailers stay in touch with their customers.

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What is an RFM Score and What Does It Tell You About Your Customers?

What is an RFM Score and What Does It Tell You About Your Customers?

Ascent360, Blog, Marketing /

At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by comparing individuals to one another. This helps marketers understand who their most valuable customers are (or their VIP customers), which customers have lapsed, who their repeat customers are, etc. RFM has been used in database marketing for about 20+ years.

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Holiday Marketing Best Practices

Holiday Marketing Best Practices

Ascent360, Blog, Email Marketing /

It may not be considered the “holiday season” just yet, but marketers should be taking advantage of holidays year-round as an impactful way to increase sales and bring back more customers! For example, most American consumers will be celebrating the Fourth of July, while your Canadian customers are celebrating Canada Day on July 1st—this is the perfect time to send out timely, targeted campaigns.

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Loyalty Program vs Loyalty Marketing: Which One is Right for You?

Loyalty Program vs Loyalty Marketing: Which One is Right for You?

Ascent360, Blog, Marketing /

Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For instance, say you are a coffee shop that offers a free coffee or pastry to your customers on their 10th visit or perhaps you offer a point system that comes with a reward after they reach a certain amount. Businesses like coffee shops or ice cream parlors find success with this tactic as it encourages repeat purchases and keeps their customers happy (who doesn’t love a free treat?).

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4 Reasons Segmentation is Critical to Your Email Marketing Strategy

4 Reasons Segmentation is Critical to Your Email Marketing Strategy

Ascent360, Blog, Email Marketing /

Email marketing has shifted significantly in the last decade and many traditional methods simply don’t have the effect they used to — in fact, some of them don’t work at all. The concept of email marketing, however, remains as impactful as ever using the right techniques. According to HubSpot, customer segmentation is the topmost effective strategy for email marketing campaigns (78%), and these are the four reasons why.

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