Author name: lhansen@ascent360.com

Aligning your marketing to the customer journey is a frequent topic in webinars, marketing conferences and industry chit-chat. And the idea is relatively simple: by adapting your marketing to your customers’ unique needs, you’ll grow conversion and retention. But if it’s your first time assessing how your marketing meshes with the customer journey, knowing where to start can be a bit daunting. Below are tips we provide Ascent360 clients to get them on their way, focusing first on email marketing. The great news is this process can be repeated across your marketing channels and efforts.