Marketing campaigns in today’s retail world are requiring an ever-increasing amount of personalization that is tailor made to meet specific consumer needs. No longer can retailers rely on generic, one-size-fits all marketing messages that they blast to their entire customer and prospect base.
High-Impact Marketing Campaigns Every Retailer Should Use in 2022 Read More »
For anyone who is either dipping their toes into the world of segmenting data or has considered doing so to level up their customer communications, the following breakdown of segmentation and its benefits is a great place to start. Segmentation is a journey and is meant to be the building blocks on which you structure your marketing strategy. The better you understand your customer data and how you can use it to personalize your messaging, the greater results you’ll see in conversion, retention, and authentic customer relationships.
Secrets to Sophisticated Segmentation Read More »
Providing an outstanding guest experience is an important area of focus for the ski resort industry. Guests are expecting personalized communications before, during, and after their visit — but when resort data is scattered across multiple systems, using that data to personalize communications can be challenging.
There is a lot to catch up on if you haven’t been keeping up with industry changes surrounding consumer privacy. Consumers are demanding greater privacy around how their data is collected, shared, and used. Because of this, third-party cookies and their associated tracking capabilities are on their way out. If you want to avoid falling behind as these changes occur, it’s important to understand the key benefits of collecting more first-party data and the methods you can use to boost your first-party data capture to continue delivering a solid customer experience (CX).
Enhance Your 1st-Party Data Strategy with Ascent360 Read More »
Aligning your marketing to the customer journey is a frequent topic in webinars, marketing conferences and industry chit-chat. And the idea is relatively simple: by adapting your marketing to your customers’ unique needs, you’ll grow conversion and retention. But if it’s your first time assessing how your marketing meshes with the customer journey, knowing where to start can be a bit daunting. Below are tips we provide Ascent360 clients to get them on their way, focusing first on email marketing. The great news is this process can be repeated across your marketing channels and efforts.
Customer Journey Mapping for Email: Why it’s Critical and How to Start Read More »
What You Need To Know And How Ascent360 Is Helping General Data Protection Regulation (GDPR) On May 25th, the new privacy law for the European Union (EU), known as the General Data Protection Regulation (GDPR) will be immediately enforceable. This regulation will greatly simplify the privacy laws in the EU which while good news for email marketers, it will also be the strictest law globally. It will require that any marketer with EU consumers data will need to comply with this law, regardless of where they are headquartered.
Are You Ready For GDPR Regulations? Read More »
