Your guests all have unique needs, and it’s important to use what you know about them to build effective campaigns. Segmentation and audience building can be as simple or dynamic as you need, using different combinations of variables to identify how, when, and where guests have interacted with your resort.
Building Proficiency in Segmentation and Audience Building Read More »
At Ascent360, our vision is to bring affordable, human-centric data driven marketing to retailers, resorts, and brands of all sizes. Our platform helps you understand your customer base, grow your business, and create authentic lifelong relationships. It’s important to have an all-in-one marketing tool that allows you to easily manage (and cleanse) your customer data, build segments, and create personalized automations. Without those features, you lose the ability to truly meet your customers where they are and make a long-lasting, meaningful impression. Below, we’ve assembled a detailed comparison between Ascent360 and the \”other guys\” to help you make an informed decision based on your company’s needs.
Ascent360 vs. Other Marketing Automation Platforms Read More »
At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by comparing individuals to one another. This helps marketers understand who their most valuable customers are (or their VIP customers), which customers have lapsed, who their repeat customers are, etc. RFM has been used in database marketing for about 20+ years.
What is an RFM Score and What Does It Tell You About Your Customers? Read More »
Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For instance, say you are a coffee shop that offers a free coffee or pastry to your customers on their 10th visit or perhaps you offer a point system that comes with a reward after they reach a certain amount. Businesses like coffee shops or ice cream parlors find success with this tactic as it encourages repeat purchases and keeps their customers happy (who doesn’t love a free treat?).
Loyalty Program vs Loyalty Marketing: Which One is Right for You? Read More »
When it comes to converting customers, landing pages are an extremely useful tool for guiding prospects through the marketing funnel. A full website is a busy place — there are lots of buttons and different pages to shop, browse, or learn more about the business. Websites aren’t the ideal way to convert a customer for a very specific reason, and that’s where the power of landing pages comes into play.
Convert More Customers with Proven-to-Perform Landing Pages Read More »
Earlier this month, Ascent360’s CEO & President, Scott Buelter, sat down with Kristin Carpenter, CEO & Founder of Verde Brand Communications, for episode 180 of the Channel Mastery podcast.
Creating Customer Loyalty in the Face of Supply Shortages & Price Increases Read More »
Data can tell powerful stories and can enable an organization to produce amazing results, but only if the right data is captured at the right time. If that doesn’t happen, the results wane and the stories become lackluster.
The Importance of Capturing Quality Data Read More »
Marketers today understand the importance of customer segmentation. The problem is that effectively segmenting your audiences isn’t easy. Especially if you’re using a spreadsheet and don’t have much spare time.
The Benefits of Audience Segmentation for Email Marketing Read More »
The retail landscape shifted dramatically under jewelry retailers’ feet in the past year. Between pandemic-related lockdowns and evolving customer shopping habits, keeping customers engaged has become increasingly difficult. It’s unsurprising that online jewelry sales have jumped, but jewelry shoppers will always value tactile, in-store experiences. No matter what the circumstances, the constant question is how can you cost-effectively stay in touch with your customers to build authentic relationships and increase sales? With all of the distractions in the world today, general mailers or “batch-and-blast” emails no longer cut it. If your customers don’t immediately see something valuable or relatable in your marketing, they will quickly toss it in the recycling bin. But targeting each and every customer with specific messages is prohibitively expensive. Unless you employ Data Driven Marketing.
A Jewelry Retailers Guide to Data Driven Marketing Read More »
As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment (ROI) — $44 for every $1 spent — it’s the most effective, affordable way to engage with audiences at scale. So why aren’t you seeing results?
Smart Plays for Better Email Marketing With Ascent360 Read More »