Data can tell powerful stories and enable an organization to produce amazing results, but only if the right data is captured at the right time. Access to quality customer data can be the difference between a one-time buyer and lifelong customer — knowing your customers’ needs, demographics, purchase behavior, etc. is crucial to higher engagement, sales, and customer retention.
Collecting Quality Customer Data & Why It Matters Read More »
The beginning of a new year is when many retailers are strategizing fresh, new ways to accelerate sales and maximize customer retention. While there are many tactics out there, creating a unique and engaging customer experience starts with cleansed and enriched data. Today’s consumers no longer consider their shopping and buying experiences as simply transactional — instead, they are looking for a more personalized, “made for me” experience that makes them feel truly valued as a customer.
3 Ways Retailers Can Drive More Sales in 2023 Read More »
Recently, Scott Buelter, CEO at Ascent360, sat down with our partners from Lightspeed and Sync2Sell to discuss how combining the capabilities of eCommerce and point-of-sale data, syncing to online marketplaces, and using aggregated customer data to segment and more effectively market to customers is the three-step workhorse of growing your retail business.
How to Integrate 3 Best-In-Class Tools to Grow Your Retail Business Read More »
Recently, Ascent360 CEO Scott Buelter presented at an Outdoor Retailer education session to showcase the benefits of customer relationship management (CRM) and improving retention and loyalty by using customer data. During the presentation, he highlighted a four-season resort as a case study for data driven marketing because they typically have six or seven “businesses” running at once that they can collect data from. This often includes core ski sales, food and beverage, onsite retail, lodging, rentals, lessons, and more.
Build Customer Loyalty, Drive Repeat Purchases Read More »
Building a successful marketing strategy has many moving parts, so being able to determine exactly what your customers need is critical to fostering engagement and retention as well as creating a long-lasting approach. But if your existing marketing tool can’t keep up with your growing business, this process can be time-consuming and overly complicated. So, how do you know if you are outgrowing your current marketing tool? Here are five signs that it may be time for an upgrade!
5 Signs You Are Outgrowing Your Current Marketing Tool Read More »
Advanced marketing in today’s environment comes down to having the data you need at your fingertips — but that is no longer just email addresses and contact information. While that information is important, businesses have access to more data which can be used to jumpstart their marketing, communicate with customers, and increase sales.
The 4 Elements of Data Driven Marketing Read More »
With the current state of the economy, outdoor and specialty retailers should be using their data to create stronger relationships with their customers. Now more than ever, businesses need to take the opportunity to get to know their customers and how they prefer to be communicated with.
Using Data to Set Your Business Up for Success Read More »
While acquiring new customers is crucial to grow your business, customer loyalty is the fuel that keeps a business sustained and is the foundation of any brand. Loyal customers are usually willing to stick around through ebbs and flows of a business, they deliver valuable nuggets of information, and can drive word-of-mouth marketing. In fact, 80% of revenue comes from existing customers and 77% of customers would recommend a brand after a single positive experience.
How to Gain and Retain Customer Loyalty Read More »
Mountains are closed for the winter and the snow-packed slopes are starting to melt; another ski season is in the books! Now that the hill is a bit quieter, it’s the perfect time to think about your marketing strategy and what you can do to level it up for next season before the snow starts to fall again.
4 Things Every Resort Should Do to Make Next Ski Season a Success! Read More »
When it comes to converting customers, landing pages are an extremely useful tool for guiding prospects through the marketing funnel. A full website is a busy place — there are lots of buttons and different pages to shop, browse, or learn more about the business. Websites aren’t the ideal way to convert a customer for a very specific reason, and that’s where the power of landing pages comes into play.
Convert More Customers with Proven-to-Perform Landing Pages Read More »