Author name: lhansen@ascent360.com

Build Customer Loyalty, Drive Repeat Purchases

Build Customer Loyalty, Drive Repeat Purchases

Ascent360, Blog, CRM /

Recently, Ascent360 CEO Scott Buelter presented at an Outdoor Retailer education session to showcase the benefits of customer relationship management (CRM) and improving retention and loyalty by using customer data. During the presentation, he highlighted a four-season resort as a case study for data driven marketing because they typically have six or seven “businesses” running at once that they can collect data from. This often includes core ski sales, food and beverage, onsite retail, lodging, rentals, lessons, and more.

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5 Signs You Are Outgrowing Your Current Marketing Tool

5 Signs You Are Outgrowing Your Current Marketing Tool

Ascent360, Blog, Data Driven Marketing /

Building a successful marketing strategy has many moving parts, so being able to determine exactly what your customers need is critical to fostering engagement and retention as well as creating a long-lasting approach. But if your existing marketing tool can’t keep up with your growing business, this process can be time-consuming and overly complicated. So, how do you know if you are outgrowing your current marketing tool? Here are five signs that it may be time for an upgrade!

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How to Gain and Retain Customer Loyalty

How to Gain and Retain Customer Loyalty

Ascent360, Blog, Retailer Marketing /

While acquiring new customers is crucial to grow your business, customer loyalty is the fuel that keeps a business sustained and is the foundation of any brand. Loyal customers are usually willing to stick around through ebbs and flows of a business, they deliver valuable nuggets of information, and can drive word-of-mouth marketing. In fact, 80% of revenue comes from existing customers and 77% of customers would recommend a brand after a single positive experience.

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4 Things Every Resort Should Do to Make Next Ski Season a Success!

4 Things Every Resort Should Do to Make Next Ski Season a Success!

Ascent360, Blog, Ski Marketing /

Mountains are closed for the winter and the snow-packed slopes are starting to melt; another ski season is in the books! Now that the hill is a bit quieter, it’s the perfect time to think about your marketing strategy and what you can do to level it up for next season before the snow starts to fall again.

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Convert More Customers with Proven-to-Perform Landing Pages

Convert More Customers with Proven-to-Perform Landing Pages

Ascent360, Blog, Marketing /

When it comes to converting customers, landing pages are an extremely useful tool for guiding prospects through the marketing funnel. A full website is a busy place — there are lots of buttons and different pages to shop, browse, or learn more about the business. Websites aren’t the ideal way to convert a customer for a very specific reason, and that’s where the power of landing pages comes into play.

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The Importance of Email Deliverability and Your Sender Reputation

The Importance of Email Deliverability and Your Sender Reputation

Ascent360, Blog, Email Marketing /

Sending highly personalized, value-packed emails to your customer base using data-driven marketing is one of the best ways to reach them at the right time, increase engagement, and create customers for life. However, it won’t matter how well-crafted your emails are if they aren’t landing in your customers’ inboxes. That’s why looking under the surface and understanding the process of email deliverability is so important.

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Email Isn’t Dead: How To Make Your Emails Stand Out

Email Isn’t Dead: How To Make Your Emails Stand Out

Ascent360, Blog, Email Marketing /

In today’s ever-changing era of marketing, you’ll sometimes hear people claim that email marketing is a dying form of communication and although it has certainly evolved over the last few years, it is far from ‘dead’. On one hand, we’re seeing the “death of the newsletter”, where companies would send general, broad-based email blasts to their entire database, but we are also seeing email marketing take on a whole new level of impact, when done correctly.

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