ASCENT360, BLOG, HOSPITALITY MARKETING
How To Navigate Budget Season with Data-Driven Precision
Budget season is here and this year, hospitality leaders are facing familiar challenges: rising costs, shifting guest expectations, and an ever-growing list of technology options to consider. But budget season...
ASCENT360, BLOG, HOSPITALITY MARKETING
Choosing the Right PMS + CDP to Power More Precise Marketing
Running a hotel means managing dozens of moving parts every day—from reservations and housekeeping to rates and guest communications. At...
ASCENT360, BLOG, HOSPITALITY MARKETING
Turn OTA Bookers into Guests Who Book Direct
It’s no secret that Online Travel Agencies (OTAs) play a major role in hotel bookings—but they don’t come without their...
ASCENT360, BLOG, SMS MARKETING
How Hoteliers Can Keep SMS Campaigns Compliant (and Keep Guests Happy)
Texting is one of the fastest ways to connect with your guests—whether you're confirming a reservation, sharing an exclusive spa...
ASCENT360, BLOG, HOSPITALITY MARKETING
Smart Data Means Smarter Marketing For Hoteliers
As a hotelier, you're not just selling a room—you're offering a complete experience. But to deliver a great guest experience...
ASCENT360, BLOG, HOSPITALITY MARKETING
How Hoteliers Can Drive Success in Any Economy
In an uncertain economy, hotels and resorts must navigate rising costs, unpredictable demand, and shifting guest expectations. And in order...
ASCENT360, BLOG, HOSPITALITY MARKETING
Personalization Meets Profit: How To Drive More Incremental Revenue
In today’s ultra-competitive hospitality landscape, delivering a memorable guest experience is no longer a luxury—it’s a necessity. But even the...
Hotel Tech Showdown: CDP vs CRM
In hospitality, human connection is everything.
ASCENT360, BLOG, SMS MARKETING
How Hoteliers Can Use SMS Marketing to Create Hyper-Personalized Guest Experiences
In hospitality, every encounter matters. Whether you’re managing a boutique hotel, a four-season resort, or a hospitality management group, personalized...
ASCENT360, BLOG, HOSPITALITY MARKETING
Using Data to Delight: Understanding Guest Preferences and Predicting Behaviors
In an era where guest expectations continue to evolve and hyper-segmentation is considered the norm, leveraging data effectively can help...
ASCENT360, BLOG, HOSPITALITY MARKETING
Behavioral Emails: A Hotels’ Secret Weapon
It's no secret that personalization is key to engaging your guests. For hotels, delivering timely and relevant messages to guests...
ASCENT360, BLOG, HOSPITALITY MARKETING
Opening the Door to the Benefits of First-Party Data
In today’s increasingly digital world, learning how to leverage your data to enhance the guest experience—across all channels and touchpoints—is...
ASCENT360, BLOG, EMAIL MARKETING
Adopting BIMI: Why It Matters, How to Implement It, and Best Practices
In the ever-evolving landscape of email marketing and cybersecurity, Brand Indicators for Message Identification (BIMI) is emerging as a game-changing...