How a CDP Can Drive Revenue for Hotels and Resorts
Hotels and resorts cater to a diverse range of guests (vacationers, business travelers, families, etc.) with a diverse range of interests (spa goers, golfers, foodies, etc.); if your data is...
ASCENT360, BLOG, RETAILER MARKETING
Helping Bicycle Retailers Grow Their Business
CEO & President of Ascent360, Scott Buelter, recently sat down with Heather Mason, President of the National Bicycle Dealer’s Association...
What is an RFM Score and What Does It Tell You About Your Customers?
At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by comparing individuals to...
ASCENT360, BLOG, EMAIL MARKETING
Holiday Marketing Best Practices
It may not be considered the “holiday season” just yet, but marketers should be taking advantage of holidays year-round as...
Loyalty Program vs Loyalty Marketing: Which One is Right for You?
Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For instance, say you are...
ASCENT360, BLOG, EMAIL MARKETING
4 Reasons Segmentation is Critical to Your Email Marketing Strategy
Email marketing has shifted significantly in the last decade and many traditional methods simply don’t have the effect they used...
ASCENT360, BLOG, RETAILER MARKETING
How To Drive More Meaningful In-Store & Online Traffic
There are a lot of ways to communicate with your customers, but the key element is communicating with them in...
ASCENT360, BLOG, EMAIL MARKETING
5 Lesser-Known Secrets to Successful Email Marketing
Email marketing continues to be one of the most cost-effective ways to reach your audience, increase engagement, and secure more...
ASCENT360, BLOG, RETAILER MARKETING
How Specialty Retailers Can Reel In More Customers
Recently, Scott Buelter, CEO of Ascent360, sat down with Lee Miller of FISH307 to discuss the specialty retail industry and...
CRM or CDP? Which One Does Your Business Need
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are terms that are used frequently among marketers, and while they...
ASCENT360, BLOG, SKI MARKETING
Top 3 Campaigns All Resorts Should Be Using Year-Round
Ski and four-season resorts have a distinctive set of systems and databases, transactions, and varying guest behavior to consider, meaning...
ASCENT360, BLOG, RETAILER MARKETING
Retailer Roadmap: Turn More Prospects into Customers
Creating a prospect conversion journey can be quite simple, but only if you’re using the right marketing tool. Most email...
ASCENT360, BLOG, DATA DRIVEN MARKETING
Behind the Scenes of “Smart Marketing”
For specialty retailers, getting current and known customers back in the door is seven times less expensive than trying to...
ASCENT360, BLOG, DATA DRIVEN MARKETING
Collecting Quality Customer Data & Why It Matters
Data can tell powerful stories and enable an organization to produce amazing results, but only if the right data is...
ASCENT360, BLOG, RETAILER MARKETING
3 Ways Retailers Can Drive More Sales in 2023
The beginning of a new year is when many retailers are strategizing fresh, new ways to accelerate sales and maximize...
BLOG, DATA DRIVEN MARKETING, RETAILER MARKETING
How to Integrate 3 Best-In-Class Tools to Grow Your Retail Business
Recently, Scott Buelter, CEO at Ascent360, sat down with our partners from Lightspeed and Sync2Sell to discuss how combining the...