ASCENT360, BLOG, TRAVEL + HOSPITALITY
How To Take Your Marketing to New Heights with Targeted Segmentation
Ascent360 sat down for an info-packed discussion with leading resort, Mt. Hood Meadows, covering the revenue boosting benefits resort and hospitality marketers can experience from targeted segmentation of their guest...
ASCENT360, BLOG, HOSPITALITY MARKETING
How To Upgrade Your Resort Marketing from Standard to Deluxe
Ascent360 recently sat down with award-winning boutique property, Mirror Lake Inn, to discuss the impact of data driven relationship marketing...
ASCENT360, BLOG, HOSPITALITY MARKETING
3 Ways Hotels + Resorts Can Use Automation to Enrich the Guest Experience
There is so much opportunity for hotels and resorts to create a more personalized and impactful experience for their guests,...
Ascent360 vs. Other Marketing Automation Platforms
At Ascent360, our vision is to bring affordable, human-centric data driven marketing to retailers, resorts, and brands of all sizes....
ASCENT360, BLOG, TRAVEL + HOSPITALITY
Hospitality Data Management Problems? Meet Your Solution
Hospitality marketing teams come across many roadblocks in data management and keeping guest data up-to-date, clean, and accurate — particularly...
ASCENT360, BLOG, EMAIL MARKETING
Understanding (and Complying with) SPAM Law Authority
As part of your email marketing strategy, it’s important to understand email permission and SPAM Law Authority, which comes from...
How a CDP Can Drive Revenue for Hotels and Resorts
Hotels and resorts cater to a diverse range of guests (vacationers, business travelers, families, etc.) with a diverse range of...
ASCENT360, BLOG, RETAILER MARKETING
Helping Bicycle Retailers Grow Their Business
CEO & President of Ascent360, Scott Buelter, recently sat down with Heather Mason, President of the National Bicycle Dealer’s Association...
What is an RFM Score and What Does It Tell You About Your Customers?
At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by comparing individuals to...
ASCENT360, BLOG, EMAIL MARKETING
Holiday Marketing Best Practices
It may not be considered the “holiday season” just yet, but marketers should be taking advantage of holidays year-round as...
Loyalty Program vs Loyalty Marketing: Which One is Right for You?
Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For instance, say you are...
ASCENT360, BLOG, EMAIL MARKETING
4 Reasons Segmentation is Critical to Your Email Marketing Strategy
Email marketing has shifted significantly in the last decade and many traditional methods simply don’t have the effect they used...
ASCENT360, BLOG, RETAILER MARKETING
How To Drive More Meaningful In-Store & Online Traffic
There are a lot of ways to communicate with your customers, but the key element is communicating with them in...
ASCENT360, BLOG, EMAIL MARKETING
5 Lesser-Known Secrets to Successful Email Marketing
Email marketing continues to be one of the most cost-effective ways to reach your audience, increase engagement, and secure more...
ASCENT360, BLOG, RETAILER MARKETING
How Specialty Retailers Can Reel In More Customers
Recently, Scott Buelter, CEO of Ascent360, sat down with Lee Miller of FISH307 to discuss the specialty retail industry and...
CRM or CDP? Which One Does Your Business Need
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are terms that are used frequently among marketers, and while they...