Data can tell powerful stories and can enable an organization to produce amazing results, but only if the right data is captured at the right time. If that doesn’t happen, the results wane and the stories become lackluster.
The Importance of Capturing Quality Data Read More »
Marketers today understand the importance of customer segmentation. The problem is that effectively segmenting your audiences isn’t easy. Especially if you’re using a spreadsheet and don’t have much spare time.
The Benefits of Audience Segmentation for Email Marketing Read More »
The retail landscape shifted dramatically under jewelry retailers’ feet in the past year. Between pandemic-related lockdowns and evolving customer shopping habits, keeping customers engaged has become increasingly difficult. It’s unsurprising that online jewelry sales have jumped, but jewelry shoppers will always value tactile, in-store experiences. No matter what the circumstances, the constant question is how can you cost-effectively stay in touch with your customers to build authentic relationships and increase sales? With all of the distractions in the world today, general mailers or “batch-and-blast” emails no longer cut it. If your customers don’t immediately see something valuable or relatable in your marketing, they will quickly toss it in the recycling bin. But targeting each and every customer with specific messages is prohibitively expensive. Unless you employ Data Driven Marketing.
A Jewelry Retailers Guide to Data Driven Marketing Read More »
Most marketers know that targeted, personalized, and timely messages drive higher engagement, conversion, and lifetime value from customers, but aren’t sure where to begin. The Ascent360 Platform allows you to aggregate your customer and transactional data into one place with an easy-to-use interface. With Ascent360, marketers can easily create segments and automations for targeted direct-to-consumer marketing efforts that constantly work behind the scenes to strengthen relationships and drive sales. At Ascent360, we call these automated campaigns “A360 Plays.”
Introducing A360 Plays: Automated Campaigns for B2C Marketers Read More »
Ski resorts across the globe are facing unchartered changes and challenges with the onset of the COVID pandemic. With the ski season around the corner, Bolton Valley needed to find a marketing solution that could enable communication with guests, expand influence, and increase engagement across new and existing resort customers. Last month, Bolton Valley selected Ascent360 to help them drive new business and increase revenue during an unprecedented year that has rocked the ski resort industry.
How Bolton Valley Will Enhance Customer Engagement This Ski Season Read More »
When it comes to driving revenue from email campaigns, jewelry retailers face some tough, shared challenges across the industry. Many jewelers are pressed on time, can’t easily segment customers based on their purchase behavior, and it’s difficult to understand your highest value customers. Until now.
The All-In-One Marketing Solution for Jewelry Retailers Read More »
We are thrilled to announce our latest customer: Bicycle Sport Shop! This new partnership is on the heels of our marketing solutions purpose-built for bike retailers to sell more bikes with targeted offers.
How Bicycle Sport Shop Delivers a Stellar Customer Experience Read More »
We are thrilled to announce Ascent360’s latest customer: Angel Fire Resort! The four-seasons resort plans to use our platform’s targeted marketing capabilities to reach new and existing customers to drive year-round visitation. Continue reading to learn all about how Angel Fire Resort plans to increase customer visitation by utilizing Ascent360’s proven customer database platform (CDP).
How Angel Fire Resort Will Boost Customer Visitation with Ascent360 Read More »