Turn Guest Feedback into Repeat Stays
A smarter way to understand your guests is here. Introducing AI-Powered Guest Feedback from Ascent360. This latest feature ties real-time sentiment analysis to each of your guest’s golden record, from stay history and preferences to loyalty status and demographics. It gives you the context you need to act on feedback with precision and respond with confidence, automatically.
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Don’t Sleep on These 8 Highly Valuable Hotel Guest Segments
For many hoteliers, personalized marketing isn’t the challenge – it’s having access to all of their guest data. When guest information is spread across systems (PMS, POS, booking, F&B, Call Center, etc.), even well-intentioned campaigns become generic, causing them to underperform. Discover how a unified guest profile can transform fragmented data into marketing that actually resonates.
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Welcome The Essex Resort & Spa!
Tucked away in charming Essex, VT, The Essex Resort & Spa has earned its place as one of New England’s most beloved destinations – where farm-to-table dining, world-class spa treatments, and genuine, warm hospitality come together under one roof. We’re thrilled to support The Essex in building on that legacy – empowering their team with enriched data, smarter segmentation, and intuitive automation to make every guest interaction more personal (while minimizing manual tasks). Welcome to Ascent360!
“In hospitality, a personal touch really goes a long way, and Ascent360 has allowed us to be far more thoughtful and targeted in our outreach. We’re now creating more strategic, segmented campaigns that better reflect our guest journey and have led to stronger engagement and results. Their team has also been wonderful to work with – responsive, organized, and transparent every step of the way.” ~Gabriela Barnier, Marketing Manager
Integration Spotlight: Infor
Your guest data is only powerful if you can use it. Built for hospitality, Ascent360’s AI-First Customer Data Platform serves as the activation layer between Infor and the rest of your tech stack – unifying every guest profile into a single 360° view, uncovering high-value segments, and automating personalized, multi-channel marketing that drives direct bookings and repeat stays.
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