Email marketing continues to be one of the most cost-effective ways to reach your audience, increase engagement, and secure more purchases. In fact, in 2022, 59% of survey respondents say that marketing emails influenced their purchases and 50% of people buy from marketing emails at least once a month.
5 Lesser-Known Secrets to Successful Email Marketing Read More »
Recently, Scott Buelter, CEO of Ascent360, sat down with Lee Miller of FISH307 to discuss the specialty retail industry and how data driven marketing automation has created new paths of growth for their company. They have also found that upgrading to a next level tool that seamlessly integrates with their existing systems makes all the difference in creating a unique customer experience and driving more sales.
How Specialty Retailers Can Reel In More Customers Read More »
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are terms that are used frequently among marketers, and while they have similarities, they each serve diverse purposes.
CRM or CDP? Which One Does Your Business Need Read More »
Ski and four-season resorts have a distinctive set of systems and databases, transactions, and varying guest behavior to consider, meaning that resort marketers must tailor their campaigns to address very specific needs. Historically, resort data tends to be scattered and difficult to glean insights from considering the wide range of data being collected, whether that’s from pass purchases, lodging, dining, gear rentals, lessons, and so on.
Top 3 Campaigns All Resorts Should Be Using Year-Round Read More »
Creating a prospect conversion journey can be quite simple, but only if you’re using the right marketing tool. Most email service providers like MailChimp and Constant Contact don’t put an emphasis on data and therefore limit what you can do with it. While other tools allow you to add a single subscriber to an audience, they don’t provide any additional information about who your customers or prospects are. As a result, you end up sending blanketed emails or newsletters without understanding where they are in the conversion journey. Are they a first-time shopper or a returning VIP customer? Knowing and using these data points can be (and often times are) the difference between a sale lost and a sale made.
Retailer Roadmap: Turn More Prospects into Customers Read More »
For specialty retailers, getting current and known customers back in the door is seven times less expensive than trying to find and convert someone who has never heard of you. But how do you speak directly to someone you know — it might be a customer who has made a purchase or a prospect who has signed up on your website to hear more — at the right time, through the right channel, and with the right offer? That is where data driven marketing (or “smart marketing”) comes into play. It’s all about taking advantage of a direct-to-consumer approach, which is fundamentally different than mass marketing.
Behind the Scenes of “Smart Marketing” Read More »
Data can tell powerful stories and enable an organization to produce amazing results, but only if the right data is captured at the right time. Access to quality customer data can be the difference between a one-time buyer and lifelong customer — knowing your customers’ needs, demographics, purchase behavior, etc. is crucial to higher engagement, sales, and customer retention.
Collecting Quality Customer Data & Why It Matters Read More »
The beginning of a new year is when many retailers are strategizing fresh, new ways to accelerate sales and maximize customer retention. While there are many tactics out there, creating a unique and engaging customer experience starts with cleansed and enriched data. Today’s consumers no longer consider their shopping and buying experiences as simply transactional — instead, they are looking for a more personalized, “made for me” experience that makes them feel truly valued as a customer.
3 Ways Retailers Can Drive More Sales in 2023 Read More »
Recently, Scott Buelter, CEO at Ascent360, sat down with our partners from Lightspeed and Sync2Sell to discuss how combining the capabilities of eCommerce and point-of-sale data, syncing to online marketplaces, and using aggregated customer data to segment and more effectively market to customers is the three-step workhorse of growing your retail business.
How to Integrate 3 Best-In-Class Tools to Grow Your Retail Business Read More »
Recently, Ascent360 CEO Scott Buelter presented at an Outdoor Retailer education session to showcase the benefits of customer relationship management (CRM) and improving retention and loyalty by using customer data. During the presentation, he highlighted a four-season resort as a case study for data driven marketing because they typically have six or seven “businesses” running at once that they can collect data from. This often includes core ski sales, food and beverage, onsite retail, lodging, rentals, lessons, and more.
Build Customer Loyalty, Drive Repeat Purchases Read More »
