Blog

At Ascent360, our vision is to bring affordable, human-centric data driven marketing to retailers, resorts, and brands of all sizes. Our platform helps you understand your customer base, grow your business, and create authentic lifelong relationships. It’s important to have an all-in-one marketing tool that allows you to easily manage (and cleanse) your customer data, build segments, and create personalized automations. Without those features, you lose the ability to truly meet your customers where they are and make a long-lasting, meaningful impression. Below, we’ve assembled a detailed comparison between Ascent360 and the \”other guys\” to help you make an informed decision based on  your company’s needs.

At its core, the Recency, Frequency, Monetary (RFM) score is a tool to understand customer value by comparing individuals to one another. This helps marketers understand who their most valuable customers are (or their VIP customers), which customers have lapsed, who their repeat customers are, etc. RFM has been used in database marketing for about 20+ years.

Loyalty programs are often a common tactic used by B2C companies to encourage repeat purchases. For instance, say you are a coffee shop that offers a free coffee or pastry to your customers on their 10th visit or perhaps you offer a point system that comes with a reward after they reach a certain amount. Businesses like coffee shops or ice cream parlors find success with this tactic as it encourages repeat purchases and keeps their customers happy (who doesn’t love a free treat?).