GUIDE
The Guest Gold Mine: 8 High-Value Segments Hiding in Your Database
Think of your guest database as a gold mine. Everything you need to drive
more direct revenue, reduce reliance on OTAs, and maximize retention is
already there. But without the right tools, it can be next to impossible to
activate it.
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Your most valuable guests aren’t strangers you still need to find. They’re already in your database, just waiting to be discovered.
Think of your guest database as a gold mine. Everything you need to drive more direct revenue, reduce reliance on OTAs, and maximize retention is already there. But without the right tools, it can be next to impossible to activate it.
The problem isn’t a lack of data. It’s that guest information is scattered across your PMS, booking engine, F&B system, call center, and more. When your data lives in silos, even the most carefully planned marketing campaigns end up feeling generic. And generic doesn’t convert.
That’s where smarter segmentation comes in.
Ascent360 is the best-in-class choice for Hotel del Coronado. This AI-first CDP seamlessly ingests multiple data streams, enabling advanced segmentation and automated campaigns. Because we required a platform that integrates SMS and MMS into customer journeys, Ascent360 was the perfect fit. It allows us to cross-pollinate audiences and drive ancillary revenue, supported by a world-class account services and leadership team.”
Robert Marusi, Complex Commercial Director
hotel del coronado
Ready to create 1:1 connections at scale?
Connect with one of our Marketing experts to see how you can activate your data today.
