Author name: Ascent360

2020 proved to be a big a year of tremendous growth for the Calgary-based bike retailer, The Bike Shop. To continue the positive momentum, the retailer was eager to find a marketing solution that would support their outstanding and personalized service to all of their existing and new customers through the pandemic and beyond. To shift their growth marketing goals into high gear, The Bike Shop selected Ascent360.  In this article we dive into how our latest customer, The Bike Shop, plans to utilize the Ascent360 marketing platform to sustain customer engagement and bike sales growth.  

The COVID-19 pandemic has proven to shift the ways that many of us conduct business, engage with customers, and develop marketing strategies. Prior to the pandemic, many bike retailers could foster customer relationships and build community through in-store interactions and during in-person events. Now, bike retailers must find different ways to remain top of mind as the busy Spring season approaches.  To stay connected with customers, popular Boston-based Wheelworks Bicycle Stores will utilize the Ascent360 data driven marketing platform. 

Marketers, regardless of industry, have a complex question to contend with: how do you consolidate the data stored by your various data platforms including POS, e-Commerce, CRM, Booking Management, and others into usable marketing information? To reduce marketing waste and ensure consistent communication with customers throughout their customer journey, marketers must leverage a singular view of their customer base. With best-in-class data consolidation processes and omni-channel marketing capabilities, Ascent360’s solutions enable marketers to communicate with their customers and prospects at a true individual level and increase their ROI.

Johnson Outdoors, Inc. is a leading outdoor recreation retailer, serving adventure enthusiasts around the world with 24 brick-and-mortar locations and an online store. They provide outdoor products through eight different brands across four verticals: fishing, diving, watercraft and camping. Johnson Outdoors is the parent company of household brand names such as Eureka, Jetboil and Minn Kota just to name a few. It’s challenging to keep up with today’s new pace but even more important now than ever to engage with your customers in an authentic way. The same holds true for long time outdoor gear company Johnson Outdoors.

Did you know that 80% of revenue comes from 20% of your customers? Mike’s Bikes, the largest independent bicycle dealer (IBD) in North America, uses Ascent360 to identify and target these high-value customers, driving revenue even in “the new normal.”