bike marketing

How Bike Retailers Can Create Customers for Life

How Bike Retailers Can Create Customers for Life

Ascent360, bike marketing, Blog /

Earlier this month, Ascent360’s CEO & President, Scott Buelter, sat down with Heather Mason, President of the NBDA for a recent episode of Bicycle Retail Radio. They discussed optimizing bike retailer marketing through data, analytics and technology, best practices of data collection and the importance of offering personalized, customer-centric service. The following is a recap of their conversation and includes tips & tricks to creating customers for life.  

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Turning One-Time Buyers into Lifelong Customers Using Data-Driven Marketing

Ascent360, bike marketing, Blog /

The bike industry is booming right now, and so many retailers are wondering how to maintain impactful relationships with their customers and prospects as the retail landscape continues to evolve. Rob Solomon, Senior Account Executive at Ascent360, recently presented at the CABDA West expo on the importance of using customer data to send the right messages, to the right people, at the right time.

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A Look Inside CABDA: Communicating with Today’s Customer and Meeting Them Where They’re At

A Look Inside CABDA: Communicating with Today’s Customer and Meeting Them Where They’re At

bike marketing, Blog, Email Marketing /

We know that many bike retailers are unable to travel right now and may not have been able to attend the CABDA show this year, so we wanted to bring the CABDA experience to you. There was so much valuable information shared and discussed about the bike industry, the current retail landscape, and business growth.

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How Collecting the Right Data Creates a More Engaging Customer Experience

How Collecting the Right Data Creates a More Engaging Customer Experience

bike marketing, Email Marketing /

There is no question that “batch and blast” email marketing is becoming increasingly less effective at capturing an audience — let alone retaining customers. Every day, the inboxes of consumers are being flooded with irrelevant, non-personal messages that leave them feeling disengaged and even lead to clicking “delete” or “unsubscribe”.

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How Data-Driven, Automated Marketing Keeps Shop Sales Cranking

How Data-Driven, Automated Marketing Keeps Shop Sales Cranking

bike marketing /

What bike would you choose for a ride with really steep hills or climbs; an old-school 10-speed with friction downtube shifters or a modern carbon-fiber bike with an 11 or 12-speed cassette and electronic shifting? Unless you’re a die-hard vintage bicycle enthusiast, and really strong climber, choosing the modern bike for a difficult ride is a no brainer. It’s simply more fun and more efficient because you can have all the gears you actually need at your fingertips.

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