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The Difference Between A CDP And An ESP

The Difference Between A CDP And An ESP

Ascent360, Blog, CDP, Marketing /

Data is the foundation to a strong marketing program. Personalization, predictive modeling, dynamic content- all these keywords that we continue to hear are gathered around the same concept; using data to drive your decisions. While ESP’s are evolving and can handle more marketing automation than they have in the past, there is one critical piece they cannot do. ESP’s cannot give you a single view of your customer. To achieve this, you must have a central location where all data sources feed into. This is known as Customer Data Platform (CDP).

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The Holiday Present Companies Want: Data They Can Use

The Holiday Present Companies Want: Data They Can Use

Ascent360, Marketing /

When you think about marketing to prospects and customers around the holidays, you probably don’t first think of data. You likely think of beautiful creative, festive words, big deals, and attracting the most people you can. The thing is, you can’t have a successful holiday season without good, usable data. Breaking through the clutter is possible when you analyze and smartly use your data. Because at the end of the day, data’s just data until you use it, right?

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How To Maximize Your Black Friday & Cyber Monday Sales

How To Maximize Your Black Friday & Cyber Monday Sales

Ascent360, Blog, Email Marketing, Marketing /

Black Friday, Cyber Monday Best Practices Two of the most important holiday shopping days of the year are Black Friday and Cyber Monday. People are looking for a great deal and often perusing both your site and your competitors to weigh the best deal. At this time of the year, loyalty tends to go out the window. People want to take advantage of a good deal no matter what the company.

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