Marketing campaigns in today’s retail world are requiring an ever-increasing amount of personalization that is tailor made to meet specific consumer needs. No longer can retailers rely on generic, one-size-fits all marketing messages that they blast to their entire customer and prospect base.
High-Impact Marketing Campaigns Every Retailer Should Use in 2022 Read More »
For anyone who is either dipping their toes into the world of segmenting data or has considered doing so to level up their customer communications, the following breakdown of segmentation and its benefits is a great place to start. Segmentation is a journey and is meant to be the building blocks on which you structure your marketing strategy. The better you understand your customer data and how you can use it to personalize your messaging, the greater results you’ll see in conversion, retention, and authentic customer relationships.
Secrets to Sophisticated Segmentation Read More »
The bike industry is booming right now, and so many retailers are wondering how to maintain impactful relationships with their customers and prospects as the retail landscape continues to evolve. Rob Solomon, Senior Account Executive at Ascent360, recently presented at the CABDA West expo on the importance of using customer data to send the right messages, to the right people, at the right time.
Turning One-Time Buyers into Lifelong Customers Using Data-Driven Marketing Read More »
As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment (ROI) — $44 for every $1 spent — it’s the most effective, affordable way to engage with audiences at scale. So why aren’t you seeing results?
Smart Plays for Better Email Marketing With Ascent360 Read More »
For a second year in a row Ascent360 was nominated for Bank of America Merrill Lynch’s Colorado Companies to Watch. The award honors companies from across the state for the positive impact on Colorado. The 50 winning companies are recognized for:
Ascent360 Named One of Country’s Best Employers Ascent360 is proud to be selected as one of OUTSIDE Magazine’s country’s best employers in its “50 Best Places to Work in 2018” list. Winning companies value productivity in combination with an active, eco-conscious lifestyle for a fulfilling experience inside and outside the office.
Ascent360 in OUTSIDE Magazine’s 50 Best Places to Work! Read More »
From data to dashboards, our customer analytics tool enables a brilliant analytical experience that your entire team can benefit from. It allows the creation of custom reports and metrics that uses all your data from the Ascent360 platform to determine what is working and what is not. This integrated business intelligence tool enables you to see your data from every angle such as custom reports and metrics. Smartly, you can work with your data to discover everything you need to know.
Understanding The Ascent360 Customer Analytics Tool Read More »
Quantity Or Quality? Imagine placing an ad in a newspaper or online of your most ideal customer. What would it look like? Would their proximity be 30 miles from your retail location? Would they have spent over $1000 last year? Or perhaps they are majority women, ages 25-45. Every company has their “best customers.” The customers that are loyal to your brand or retail store, that spend the most and frequent your store often. It’s extremely important to know who these people are because they are what’s keeping your business running! Roughly 80% of your revenue comes from only 20% of your customers. Thus, paying close attention to this unique set of customers is critical for your business to thrive. It takes quantity and quality to make a loyal customer.
How To Use Data To Identify Your Best Customers Read More »
Power Your 2018 Growth Are you looking into 2018 desiring to power your company’s growth, but not sure where to start? There are countless directions you could go, but if we could tell you one thing, we would say to always start with your data. Believe it or not, your current data is a goldmine just waiting to boost your revenue! And the best way to do that is through a Customer Data Platform. Many people ask us what Ascent360 does, and what a Customer Data Platform actually is. So, in this article we hope to answer most of your questions and give you a comprehensive overview of just that.
How Ascent360 And A Customer Data Platform Can Power Your 2018 Growth Read More »
Download It Here! With a limited amount of time and resources, it is hard for companies to know which campaigns are the most critical to be launched first and how to use their data to set them up. In this playbook, we will talk through ten data-driven campaigns you should be running along with how to create them. While you are running fast, make sure you take a minute to pause and ensure you have the top campaigns ready to go!
New Download: The Marketing Playbook Guide Read More »
