Email marketing has changed significantly since its beginning, but it is still one of the best ways to communicate with your customers. In fact, 78% of marketers have seen an increase in email engagement over the last 12 months.
How to Make Sophisticated Marketing Simple Read More »
In today’s ever-changing era of marketing, you’ll sometimes hear people claim that email marketing is a dying form of communication and although it has certainly evolved over the last few years, it is far from ‘dead’. On one hand, we’re seeing the “death of the newsletter”, where companies would send general, broad-based email blasts to their entire database, but we are also seeing email marketing take on a whole new level of impact, when done correctly.
Email Isn’t Dead: How To Make Your Emails Stand Out Read More »
Earlier this month, Ascent360’s CEO & President, Scott Buelter, sat down with Kristin Carpenter, CEO & Founder of Verde Brand Communications, for episode 180 of the Channel Mastery podcast.
Creating Customer Loyalty in the Face of Supply Shortages & Price Increases Read More »
Earlier this month, Ascent360’s CEO & President, Scott Buelter, sat down with Heather Mason, President of the NBDA for a recent episode of Bicycle Retail Radio. They discussed optimizing bike retailer marketing through data, analytics and technology, best practices of data collection and the importance of offering personalized, customer-centric service. The following is a recap of their conversation and includes tips & tricks to creating customers for life.
How Bike Retailers Can Create Customers for Life Read More »
Marketing campaigns in today’s retail world are requiring an ever-increasing amount of personalization that is tailor made to meet specific consumer needs. No longer can retailers rely on generic, one-size-fits all marketing messages that they blast to their entire customer and prospect base.
High-Impact Marketing Campaigns Every Retailer Should Use in 2022 Read More »
For anyone who is either dipping their toes into the world of segmenting data or has considered doing so to level up their customer communications, the following breakdown of segmentation and its benefits is a great place to start. Segmentation is a journey and is meant to be the building blocks on which you structure your marketing strategy. The better you understand your customer data and how you can use it to personalize your messaging, the greater results you’ll see in conversion, retention, and authentic customer relationships.
Secrets to Sophisticated Segmentation Read More »
The bike industry is booming right now, and so many retailers are wondering how to maintain impactful relationships with their customers and prospects as the retail landscape continues to evolve. Rob Solomon, Senior Account Executive at Ascent360, recently presented at the CABDA West expo on the importance of using customer data to send the right messages, to the right people, at the right time.
Turning One-Time Buyers into Lifelong Customers Using Data-Driven Marketing Read More »
As we enter 2020, email remains a crucial tool for marketers. With a 4400% return on investment (ROI) — $44 for every $1 spent — it’s the most effective, affordable way to engage with audiences at scale. So why aren’t you seeing results?
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For a second year in a row Ascent360 was nominated for Bank of America Merrill Lynch’s Colorado Companies to Watch. The award honors companies from across the state for the positive impact on Colorado. The 50 winning companies are recognized for:
Ascent360 Named One of Country’s Best Employers Ascent360 is proud to be selected as one of OUTSIDE Magazine’s country’s best employers in its “50 Best Places to Work in 2018” list. Winning companies value productivity in combination with an active, eco-conscious lifestyle for a fulfilling experience inside and outside the office.
Ascent360 in OUTSIDE Magazine’s 50 Best Places to Work! Read More »