With the current state of the economy, outdoor and specialty retailers should be using their data to create stronger relationships with their customers. Now more than ever, businesses need to take the opportunity to get to know their customers and how they prefer to be communicated with.
Using Data to Set Your Business Up for Success Read More »
While acquiring new customers is crucial to grow your business, customer loyalty is the fuel that keeps a business sustained and is the foundation of any brand. Loyal customers are usually willing to stick around through ebbs and flows of a business, they deliver valuable nuggets of information, and can drive word-of-mouth marketing. In fact, 80% of revenue comes from existing customers and 77% of customers would recommend a brand after a single positive experience.
How to Gain and Retain Customer Loyalty Read More »
Mountains are closed for the winter and the snow-packed slopes are starting to melt; another ski season is in the books! Now that the hill is a bit quieter, it’s the perfect time to think about your marketing strategy and what you can do to level it up for next season before the snow starts to fall again.
4 Things Every Resort Should Do to Make Next Ski Season a Success! Read More »
When it comes to converting customers, landing pages are an extremely useful tool for guiding prospects through the marketing funnel. A full website is a busy place — there are lots of buttons and different pages to shop, browse, or learn more about the business. Websites aren’t the ideal way to convert a customer for a very specific reason, and that’s where the power of landing pages comes into play.
Convert More Customers with Proven-to-Perform Landing Pages Read More »
In order to stand out and provide your customers with a truly personal, unrivaled omni-channel experience, today’s marketers need to take the road less traveled and adopt a data-first strategy.
The Road to Data Driven Marketing Read More »
Sending highly personalized, value-packed emails to your customer base using data-driven marketing is one of the best ways to reach them at the right time, increase engagement, and create customers for life. However, it won’t matter how well-crafted your emails are if they aren’t landing in your customers’ inboxes. That’s why looking under the surface and understanding the process of email deliverability is so important.
The Importance of Email Deliverability and Your Sender Reputation Read More »
Email marketing has changed significantly since its beginning, but it is still one of the best ways to communicate with your customers. In fact, 78% of marketers have seen an increase in email engagement over the last 12 months.
How to Make Sophisticated Marketing Simple Read More »
In today’s ever-changing era of marketing, you’ll sometimes hear people claim that email marketing is a dying form of communication and although it has certainly evolved over the last few years, it is far from ‘dead’. On one hand, we’re seeing the “death of the newsletter”, where companies would send general, broad-based email blasts to their entire database, but we are also seeing email marketing take on a whole new level of impact, when done correctly.
Email Isn’t Dead: How To Make Your Emails Stand Out Read More »
Earlier this month, Ascent360’s CEO & President, Scott Buelter, sat down with Kristin Carpenter, CEO & Founder of Verde Brand Communications, for episode 180 of the Channel Mastery podcast.
Creating Customer Loyalty in the Face of Supply Shortages & Price Increases Read More »
Earlier this month, Ascent360’s CEO & President, Scott Buelter, sat down with Heather Mason, President of the NBDA for a recent episode of Bicycle Retail Radio. They discussed optimizing bike retailer marketing through data, analytics and technology, best practices of data collection and the importance of offering personalized, customer-centric service. The following is a recap of their conversation and includes tips & tricks to creating customers for life.
How Bike Retailers Can Create Customers for Life Read More »
